Established and large-scale businesses can clutter their company website design with ads, thumbnails, widgets, etc. These companies have repeat users, so the visitors will sift through all these to get the information they need. But this is not the case for small businesses. They need to have a webpage that will attract potential customers. If the homepage is too cluttered and people find it difficult to find the information they will leave the page. So, websites of a small business must be designed with care.
When designing a web page make sure that the customer doesn’t have to scroll down too much to read. If the information is too much, you can have a link to another page for it. You should select some good photos for your website. Audiences are attracted to photos. You should always have fresh content in your website. For example, you have an online clothing store. A customer visits your store and after a few months he visits the store again and finds the same collection of clothing. This will create a negative image on the customer’s mind.
Your website must be consistent with your brand. The logo, color, template, etc. must be same across all marketing platforms. All your distribution materials, like flyers, business cards, etc. must have the same layout and design to maintain brand consistency. You should have a featured image to your homepage. When people link to your site, you must make sure that it’s name comes with a compelling image. The click-through rates in such case will be better. If it’s not possible to have an image, you can have a logo alongside your link. If necessary, reconfigure some code so that you can link it.
The trend is to be friendly with the customers. So, you will see small business sites that hae interactive Flash plug-in homepage. You can have colorful animations to give the users a fun experience. The website must be full of useful contents. The information presented in the website must be fresh and original. You must optimize your webpage so that the search engine can find your site easily and rank it higher in the search engine results. You should have relevant keywords throughout the site. It is better to hire a professional web design company for your website. They know all the modern techniques to make your website stand out from your competitors.